The Spoon Problem and The New Website

New site upcoming

We are making a new secure website and store: (not up yet)!

Summary of this week’s devblog

  • New video devlog
  • The spoon problem
  • Website stuff

Video Devlog

Vendela is recovering from a bad case of the flu so Kim takes some time to talk about spoons and the new webpage.


The Spoon Problem

Asking people nicely to go into a monolith to buy their glittering product within a gigantic store that sells 10 000 of other goods could become problematic.  So if we ask you to go to Ikea and by our super nicely designed ultra spoon of cooking deluxe, you will be presented with a myriad of other products and services that are dragging your attention. Maybe up will not end up buying the spoon at all.


Did you get the spoon?


As a manufacturer of spoons it makes more sense to sell you the spoons directly in our new spoon store. (there are  no spoons, we’re talking about games here okay). So we’re making a store with DRM free and secure downloads. No extra hands in the pot, and we can talk to each-other (if you want).


Website Stuff

So we are moving to a domain that is supported by AWS, they will probably announce support for .nu sometime in the future. But there is a lot of hassle of moving the domain anyway; with mail, all the sub-domain and strange settings we have. We will be using a .io domain instead. A clean slate is nice and we can have the sites parallel until we switched all the gizmos and pages.


Are you into web-development and are wondering which magical frameworks the kids are using these days for the new awesome morgondag site?
The list is kinda short and sweet.

All the things AWS – They have so much stuff to offer that are great to use like lambda and serverless (FaaS), no more servers grandpa.
React – Because we need quick thin fast renderer, because doing that stuff with vanilla javascript sucks.
Webpack – Because front-end development culture is strange (also we use it to pree-compile server-side rendering) – Because we’re too lazy to deploy our serverless lambda functions any other way. Thanks TJ
Terraform – Infrastructure as code. Beats clicking around in a UI all day.
Braintree – We needed a global payment provider, we tossed a dice, this one won.




  • The spoon problem is extremely short-sighted. Middlemen exist because they are experts at things you are not so good at. You’re completely discounting the marketing and support a middleman can offer. You’re focusing only on the very small case of personally referring 1 individual customer to a venue that might attract their attention to other things. You’re not giving enough credit to the marketing firepower and gravitational attraction of the venue.

    Look at this blog post. You’re a programmer, and if the only tool you have is a hammer, every problem looks like a nail. You don’t need a website at all, let alone one with all the special features you think you need. You would be better off putting your effort into your games.

    Besides, there’s very little you can’t do with an SMF forum. I use one single SMF forum as a blogging platform, a bug tracker, a project manager, and many other things, and it’s plain, with no custom coding other than a few ordinary mods.

    The more you can focus on what you do best, the better you will become. Exclude everything else.

  • Thanks for your opinion. Thinking that we are merely programmers and nothing else is an extremely one dimensional view. And as stated in the video this is a long term platform for us, not a short term willy nilly thing, and it doesn’t replace other places like Steam. It’s not a black and white endeavor so I don’t find your point valid. Not sure what you want with a forum. But thanks.

  • I’m speaking completely from a pragmatic business perspective. I’m not passing judgment on your dimensions. The fact is, your games don’t get stellar reviews. That’s either because you’re an unrecognized renaissance man – who does everything expertly, but still has limited time and market visibility – or it’s because you’re busy wearing all the hats and trying to do too much, to the detriment of your games.

    Creative people are very difficult to deal with in business settings. It’s a fact, and it’s never going to change. What makes them creative is often what makes them have difficulties in the steely cold of business, so there’s not much anyone can change about that. Yes, I was blunt in my message, and I offended your pride, but that’s not my intention. You need the pride to be the artist, but the harsh crappiness of solo business will always offend an artist. I guess it’s what you do despite the crappiness, with some luck, that makes an independent artist successful in business.

    I’m a fan. I want to see you succeed. I’m not here to annoy you, I’m just hoping that whatever you do next, you keep the pride mostly cultivated on the artist side, and avoid everything else that isn’t absolutely necessary on the business side. Business is hard, and you need all the advantages you can get. I don’t really know if my suggestions are a good fit for you, because only you can decide that. But, now that you have them, maybe you can find some value in there that can help you maximize what you do best (or aim to do best), which is making and selling games.

    No reply necessary. I’m done sticking my foot in my mouth 🙂 Please get back to making those interesting games!

  • Thank you for that clarified response, I do appreciate that a lot, and I do share your view on the many hats problem we get thin on some fields indeed.

    But as fun as it could be to spend the days painting away, at the end of the year I would have ended up with a barn of paintings.
    I would rather put a painting on your wall then have them without eyes in my own creative space.

    So I see it as we have no choice but to market and expose the work our-self. And that would include our own marketing platform and a shop could serve a purpose for all our endorsers not only games but more traditional art as well.
    As for more traditional marketing channels such as ads it seems like a fools errand to spend them on pointing to the direction of a store which agenda is partly not aligned with our own.
    It is hard to convert directly by them as the noise of others gets so loud. Sometimes it feels like the biggest drummer wins that game even against those with a good enough product.

    If it’s not offered it can’t be bought.

  • Thinking that we are merely programmers and nothing else is an extremely one-dimensional view. And as stated in the video this is a long-term platform for us, not a short-term willy nilly thing, and it doesn’t replace other places like Steam. It’s not a black and white endeavor so I don’t find your point valid. Thanks!!

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